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Who's In This Podcast
Helen Todd is co-founder and CEO of Sociality Squared and the human behind Creativity Squared.
Maddie is the CEO and Founder of Scheduler AI, and has over a decade of experience leading organizations in designing, developing, and launching breakthrough innovations at scale.

Ep51. Maddie Bell: The Rise of A.I. Agents

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Ep51. The Rise of A.I. Agents: Explore the Next Wave of A.I. from Chatbots to Intelligent Agents with Maddie Bell, CEO and Founder of Scheduler AI

From autonomous systems managing complex workflows to A.I.-driven tools enhancing everyday tasks, we are on the cusp of a new era where A.I. seamlessly integrates into our professional lives. This transformative potential is epitomized by Maddie Bell, the visionary CEO and Co-Founder of Scheduler AI.

Maddie Bell is not just any tech entrepreneur. From her rich background leading billion-dollar brands at Procter & Gamble (P&G) to innovating A.I. solutions that are set to redefine business operations, she brings a unique blend of strategic vision and practical expertise that positions her at the forefront of the A.I. revolution.

Through Scheduler AI, Maddie aims to solve one of the most persistent pain points in business—scheduling—by creating an A.I.-driven solution that doesn’t just manage calendars but transforms them into a dynamic tool for productivity and growth.

On the latest episode of Creativity Squared, host Helen Todd sits down with Maddie to discuss the transformative power of A.I. agents and the journey that led her to the forefront of this technological wave.
They also delve into the critical conversation about responsible A.I. development, the proactive role of consumers in driving ethical A.I. practices, and much more.

Looking to the future, Maddie paints a vivid picture of how A.I. agents will become integral to various industries, from healthcare to education, and even the gig economy. Her predictions and the real-world applications of Scheduler AI provide a compelling vision for a future where A.I. is not just a technological advancement but a catalyst for meaningful human connection and business success. 

The focus right now is agents that can complete workflows in a human-like manner, that have the ability to move across platforms and actually get you from ‘okay, this was a prospect and they went into my CRM’ to ‘wow, they showed up and we had a great conversation in a meeting,’ all while I sleep and do absolutely nothing.”

Maddie Bell

Whether you’re a business leader, a tech enthusiast, or simply curious about the future of A.I., this episode of Creativity Squared is a must-listen.

From P&G to A.I. Entrepreneurship

With over a decade of experience in brand management, Maddie transitioned into the tech world, driven by a personal frustration with the inefficiencies of scheduling.

As the conversation begins, Helen asks Maddie to reflect on her unexpected path.

“No, I did not wake up one morning long ago and say, ‘gosh, you know what, I want to be the CEO of an A.I. startup that helps people coordinate meetings.’”

Maddie Bell

The idea for Scheduler AI was born out of a simple conversation in the car with her husband and co-founder, Mike, highlighting the potential of A.I. to streamline complex processes and save valuable time.

Maddie’s time at Procter & Gamble was marked by significant achievements. She led top brands like Oral-B and Crest, managing billion-dollar businesses and launching award-winning campaigns. This experience in understanding consumer needs and driving brand success laid the foundation for her entrepreneurial journey. Transitioning from a corporate giant to a startup was a leap of faith, but Maddie was driven by a deep-seated belief in the power of innovative technology to solve real-world problems.

The founding story of Scheduler AI is a testament to this belief. Maddie and Mike, both juggling demanding careers and family life, were constantly frustrated by the challenges of existing scheduling platforms.

“It was a nightmare for us,” Maddie recalls. This common pain point led to the realization that there had to be a better way—a solution that didn’t just save time but actively enhanced productivity and revenue.

Understanding the Phases of A.I. 

To appreciate the impact of Scheduler AI, Maddie explains, it’s essential to first understand the evolution of A.I. technology. Maddie outlines three distinct phases: the initial chatbot phase, the integrated A.I. phase, and the current agentive A.I. phase.

The first phase, characterized by basic chatbots, introduced A.I. to the public. These chatbots could handle simple tasks like answering questions or providing recommendations, but their capabilities were limited. The release of OpenAI‘s GPT-3 marked a significant advancement, enabling more sophisticated interactions. However, these early chatbots were primarily isolated tools, unable to integrate seamlessly into broader workflows.

The second phase saw the integration of A.I. into existing platforms. Tools like LinkedIn and Google began incorporating A.I. to enhance user experiences, automating tasks such as content generation and personalized recommendations. This integration improved efficiency but still required human oversight and intervention.

Now, Maddie reveals, we are entering the third phase: agentive A.I.

This new wave of A.I. agents goes beyond simple task automation, offering intelligent solutions that mimic human decision-making and coordination.

“The next phase now is agentive A.I….an A.I. that is able to transcend those tools and move across workflows to achieve very specific objectives.”

Maddie Bell

Unlike its predecessors, agentive A.I. is designed to operate autonomously, executing complex workflows across multiple platforms without human intervention.

“Buying technology tools is going to feel a lot more like hiring people in the future.”

Maddie Bell

These A.I. agents are trained to understand and perform tasks much like an entry-level employee, offering businesses a new level of efficiency and scalability.

Scheduler AI’s Unique Value

Scheduler AI exemplifies the potential of agentive A.I. by revolutionizing how businesses manage their schedules. Integrating directly into business systems like CRMs and applicant tracking systems, Scheduler AI automates the entire scheduling process, from initial outreach to follow-up, ensuring meetings are efficiently coordinated and executed.

Maddie emphasizes the human-like interaction that Scheduler AI facilitates. This innovative approach not only saves time but also enhances productivity and revenue generation.

“Our A.I. does engage with customers, it does, you know, work to understand them and see if they can get them into meetings.”

Maddie Bell

Scheduler AI’s capabilities go far beyond simple scheduling. By engaging clients in personalized conversations, qualifying them based on specific criteria, and coordinating meetings seamlessly, it transforms what was once a tedious process into a streamlined operation. This allows businesses to focus on strategic activities while the A.I. handles the logistics.

Consider the example of a sales team. Traditional scheduling requires significant back-and-forth communication, manual entries into calendars, and constant follow-ups. Scheduler AI eliminates these inefficiencies by taking over the entire process. It sends personalized invitations, adjusts schedules based on availability, and even reschedules missed meetings. The result is a dramatic increase in productivity and a significant reduction in administrative overhead.

“What we weren’t very aware of was all of the decisions that were happening in our brains and in our actions to create a human-like scheduling experience. We were having a conversation, we knew the intent of our meeting, we knew there were all these details that were happening in our autopilots.”

Maddie Bell

This insight led to the development of Scheduler AI, designed to replicate and enhance these human nuances.

Responsible A.I. Development

With the power of A.I. comes the responsibility to use it ethically. Maddie stresses the importance of responsible A.I. development, ensuring that these technologies are used for good and not for harm.

“Responsible A.I. always needs to be part of the discussion… it always comes with responsibility.”

Maddie Bell

By prioritizing ethical considerations and building A.I. with a focus on enhancing human capabilities, businesses can leverage A.I. to create positive impacts while mitigating potential risks.

One of the core principles of responsible A.I. is transparency. Businesses must be clear about how A.I. is used, what data it collects, and how it impacts decision-making processes. This transparency builds trust with users and ensures that A.I. is deployed in ways that are fair and equitable.

Another critical aspect is bias mitigation. A.I. systems are only as good as the data they are trained on, and biased data can lead to biased outcomes.

Maddie emphasizes the importance of rigorous testing and continuous monitoring to identify and correct biases. 

“It is up to the humans in charge to become very aware of what tasks we are assigning.”

Maddie Bell

This proactive approach ensures that A.I. enhances rather than undermines fairness and equality.

Moreover, responsible A.I. development involves a commitment to privacy and data security. As A.I. systems often handle sensitive information, robust safeguards must be in place to protect this data from unauthorized access and misuse. Companies like Scheduler AI, which work with large enterprises, adhere to stringent security protocols to meet these expectations.

Maddie also highlights the role of consumers in promoting responsible A.I.: “It is also the responsibility of the consumers to consume responsibly,” she notes. 

By choosing A.I. tools that align with their values and holding companies accountable, consumers can drive the industry towards more ethical practices.

The Future of A.I. Agents

Looking ahead, Maddie predicts a future where buying technology tools will feel akin to hiring new employees. A.I. agents will become integral to business operations, executing complex workflows across platforms and delivering significant value.

“Buying technology tools is going to feel a lot more like hiring people in the future,” Maddie predicts, highlighting the evolving role of A.I. in our professional lives. 

While challenges remain, the potential for A.I. to transform industries and improve efficiencies is immense.

As A.I. agents become more sophisticated, their applications will expand beyond traditional business processes.

In healthcare, for instance, A.I. agents could manage patient scheduling, coordinate care across multiple providers, and ensure that follow-up appointments are kept. In education, A.I. agents could personalize learning experiences, track student progress, and provide timely interventions to support student success.

The implications of A.I. agents extend to the gig economy as well.

Maddie discusses how AI could potentially hire gig workers to execute tasks, creating a more dynamic and responsive labor market. This shift could lead to new opportunities and challenges, requiring careful consideration of ethical and regulatory frameworks. Furthermore, the rise of A.I. agents will necessitate new skill sets and roles within organizations. 

As businesses integrate A.I. into their operations, there will be a growing demand for professionals who can manage and optimize these systems. This includes not only technical skills but also an understanding of A.I. ethics, user experience design, and data security.

However, Maddie also reminds listeners that while tools evolve, the core principles of effective work remain constant.

“The fundamentals of how to deliver great work, whether it’s marketing or sales or business, those fundamentals haven’t changed because people haven’t changed.”

Maddie Bell

As we navigate this new era of A.I., Maddie’s journey and expertise inspire us to embrace innovation responsibly and harness the power of AI to drive meaningful progress.

A.I. has the potential to transform every aspect of our lives, from how we work to how we interact with the world around us.

By leveraging the insights shared by Maddie Bell, we can better understand the opportunities and challenges that lie ahead. This knowledge empowers us to make informed decisions and contribute to a future where A.I. serves as a force for good.

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Thank you, Maddie, for joining us on this special episode of Creativity Squared. 

This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.  

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com.

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 150 arts organizations, projects, and independent artists.

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